The coastal areas of Fukushima Prefecture experienced an unprecedented disaster on March 11, 2011, which resulted in people losing innumerable things they cherished, including their homes. Despite the overwhelming loss, people have persisted in their efforts to reclaim their hometowns, and to communicate the natural beauty and cultural richness that abounds here to generations to come. Time keeps flowing, transforming both people and places, but we at Fukushima Seaside, a sustainable tourism brand of the parent organization Futaba Area Tourism Research Association (F-ATRAs) have vowed to keep rediscovering the charms of these areas to build a new, all-embracing value system.0
We hope to share our discoveries along the way with people all over the world, beckoning them to come here to experience firsthand the power of an indomitable spirit. We invite you to come and co-create this new set of values.
- Futaba-gun Area Tourism Research Association (F-ATRAs)
- Establishment Date
- TATSUHIRO YAMANE
- Work Contents
- Our work is focused on three primary areas: 1. Advertising and marketing revolving around Fukushima’s coastal area, 2. Community and Human Resource Development and 3. Being a land operator in the region
- Company History
- Futaba-gun Area Tourism Research Association (F-ATRAs) was established in 2019 with Futaba Town of Fukushima’s coastal region as its center of operations. We have slowly evolved to expand to other towns in the area including Namie, Tomioka and Okuma. Our purpose is to use sustainable tourism and a DMO-based approach to promote cultural exchange and community building in the area with the aim of contributing to its revitalization.